How do you motivate a sales force of more than a 1,000? We offered a tropical vacation getaway as an incentive and let design communicate the destination's unique spirit. An oversized calendar, die cut in the shape of a Hawaiian shirt, served both as campaign launch piece and continual inspiration for WoodmenLife sales representatives across the country. Floral patterns, tropical photography and informal type combined to capture a spirit of frivolity and unify all campaign materials, big and small.
Design Supervisor: Joe Bavaresco
Copywriters: Liz Perry, Carmen Steele

Designs contain elements from Drip. Dot. Swirl., Von Glitschka’s book of unique illustrative patterns.
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