![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/f9f0f3b7-9b87-4b3a-9d43-ad50427127f4_rw_1200.jpg?h=158f8d84bce1a710c960b27c37b28bd4)
How do you motivate a sales force of more than a 1,000? We offered a tropical vacation getaway as an incentive and let design communicate the destination's unique spirit. An oversized calendar, die cut in the shape of a Hawaiian shirt, served both as campaign launch piece and continual inspiration for WoodmenLife sales representatives across the country. Floral patterns, tropical photography and informal type combined to capture a spirit of frivolity and unify all campaign materials, big and small.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/59d4b9bd-cb2a-4457-a8f8-b23bfc5db01b_rw_1200.jpg?h=ade8652f0beb623baee57340645c222b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/91b14cc7-8d05-4980-b3d8-f0518468d856_rw_1200.jpg?h=17857eb78013d6980d56a024fb845758)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/510fb391-cc84-45e7-b878-2c8a74f208e2_rw_1200.jpg?h=ded3988f1f8912a9d639672a46a974cb)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/f3cbec60-d77a-4093-a462-484305d096f7_rw_1200.jpg?h=a50685045ad26f875ab037605829537c)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/d41bf496-6892-4210-85d9-807d755b00c2_rw_1200.jpg?h=669d0cd16e8680bfb56bea7d20912a91)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/4e2e42a5-4101-48bb-aeb3-044d69efb3fa_rw_1200.jpg?h=3bba84469044ae8d3b1c82de97195df7)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/1710a646-0f08-40f2-a7b6-d1593491fbd6_rw_1200.jpg?h=28be92d0635f4eff2dc349d2edc94227)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/85b237a7-31c5-4612-bf8c-43aa0475461f_rw_1200.jpg?h=0e817c44b748830167f215c7172b40a7)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/c6888636-f8ea-4e8d-bf5c-224e6526803b_rw_1200.jpg?h=f7cdb3296d50a19bfc5f9f9fe0c9525a)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/733db2ba-ca87-43de-86c8-580d1be6510d/f88fbd9d-3dcd-4b03-828c-f66b62728828_rw_1200.jpg?h=e566897f5b11e91f9aacbefa58604c2b)
Design Supervisor: Joe Bavaresco
Copywriters: Liz Perry, Carmen Steele
Designs contain elements from Drip. Dot. Swirl., Von Glitschka’s book of unique illustrative patterns.